Released on = September 4, 2006, 4:14 pm

Press Release Author = Hero Clothing

Industry = Apparel & Fashion

Press Release Summary = Hero Clothing, based out of Jacksonville, Florida, announced
the official launch of their online store at www.heroclothing.com

Press Release Body = For Immediate Release
Contact: Angel Aramboles
yourhero@heroclothing.com

HEROCLOTHING.COM LAUNCHES ONLINE STORE

Hero Clothing continues expansion with online web presence

JACKSONVILLE, FL September 4, 2005 --- Hero Clothing (Hero Clothes), based out of
Jacksonville and Miami, Florida, today announced the launch of heroclothing.com. The
site is produced by primary owner Joshua Ellis, graphic designer Angel Aramboles,
and site programmer Jamal Waring.

Known for their "sick and twisted fashions," Hero Clothing has sought out to give
their customers something different and out of the box. The target audience is
primarily young men and women in their late teens to late 20s.

In addition to the merchandise that is already available on the web site Hero plans
on adding belts, hats, capris, jeans, and much more.

"The fact that we're twisting fashion into a culture it didn't belong to proved
entertaining for us. Now clubs that wouldn't allow in jerseys had no choice but to
allow these modified suits in and places that tried to keep the dress code up
couldn't help but admire the demolished denims and skuffed up Madden shoes," said
Josh Ellis.

Hero has established relationships with personnel in the entertainment world and is
looking to establish new ones in the future. "We've got some contacts at Spike TV
and MTV so we're thinking big so we've only scratched the surface," added Ellis.

Founded in 2004, Hero Clothing looks to further expand it's stores around the United
States.

About Hero Clothing
Hero Clothing started one night at a local nightclub when one of the, now, owners
couldnt get in. After waiting in line to get into one of the clubs in our area he
got in the door to realize that there was a a \"no tennis shoes policy.\" So he
started to leave in his DKNY pants and Gucci sneakers. A last minute turn to see
what the rest of the line revealed alot more than he expected though. The person
directly behind him was wearing a pair of Wal-Mart work boots...STILL dirty. A
twenty dollar pair of boots was allowed in but GUCCI sneakers werent?!? Something
was wrong with this and he went home and went straight to work to fix it. Sewing
jersey numbers on suit coats and smearing paint on nice pants. Twisting fashion into
a culture it didn't belong proved entertaining. Now clubs that wouldn't allow in
jerseys had no choice but to allow these modified suits in and places that tried to
keep the dress code up couldn't help but admire the demolished denims and skuffed up
Madden shoes.
Here we are now 3 years later producing these fashions for you. We are going to
release our entire line over the next year allowing you a little time to get used to
this new twisted culture we created.

For more information visit www.heroclothing.com
Email: yourhero@heroclothing.com
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Web Site = http://www.heroclothing.com

Contact Details = 6310 Landings Way Ft Lauderdale, Florida
3057853103

yourhero@heroclothing.com